Business Management and Image
Business Management and Image
Experts on home based business opportunity management report a direct relationship between certain business management practices and income produced. These practices include having a highly serious attitude about the business; maintaining a well-equipped office; using the yellow pages for advertising; using professionals for advice; securing a business bank account; incorporating the business; operating within all local, state and federal laws and regulations; making sure the telephone is answered during business hours; hiring employees; belonging to professional associations, and using delivery services. Other practices that are important to a good business image are being well groomed and appropriately dressed; having an orderly and clean workplace; posting your business hours and following the schedule; having good quality printed materials; maintaining good customer service, and using good manners at all times.
Customer Relations. Good customer relations are essential for any business. Money spent on advertising and promotion could be wasted if the customer is not treated appropriately. Business people and their employees should deal with customers in a manner that neither offends them nor allows them to take advantage of you or your business.
Establish business policies on dealing with customers before you open for business opportunity. Try to anticipate problems, objections, or special situations that may occur and determine how you want to deal with them. Try role playing possible situations that employees of your business may encounter.
Strive to convince customers that you are genuinely interested. Providing a good product or service reinforces this. Work that fails to satisfy you or the customer is a poor advertisement for your business. According to consumer surveys, a person who has had an unpleasant experience with a business will tell on average 9 to 10 other people. Some may tell as many as 20 people or more.
Solving complaints promptly may not only bring customers back, but they will have something positive to talk about. Customers who have had a good experience with a business will tell an average of five other people, some of whom may become new customers.
Business cards. A professionally printed card is an asset to almost any business. Include your name, address, phone number, products or services you provide and an attractive logo if you have one. Cards done on personal computer are appropriate if attractive and look professional.
Letterhead and envelopes. Printed letterhead shows your customers that you are a professional business person. You may want to announce your business by mailing notices to prospective customers. Letterhead stationery may also be necessary when purchasing materials and equipment for your business. Many wholesale outlets will not sell to you without it.
Business phone line. The business phone should have a separate line and be answered promptly during business hours by a person or answering device.
